Home Instead® Presents Revolutionary Award to Expand Franchise Opportunities for Military Veterans


OMAHA, Neb., May 26, 2021 / PRNewswire / – In honor of our men and women who have served in the country’s military, Home Rather, the world’s leading provider of home care services for the elderly, has announced the creation of a new program Annual Franchisee Incentive for Veterans.

Under the new program, Service mission, Home will instead waive its franchise fees for two eligible veterans, one $ 59,000 value per deductible. Applications for franchise premiums will be open May 27, 2021 and stay open until November 1, 2021. Details on how to apply can be found at this link.

“With this new incentive program, Home Rather continues its efforts to give back to those who have served in the country’s armed forces, offering them rewarding franchise careers that allow them to pursue their personal mission of service to their communities.” , said Jeff Huber, CEO of Home instead. “May is National Military Appreciation Month and is also Military Health Care Month – this is a great time to honor veterans for their military service.”

Home Rather, which was recently recognized by Franchise Business Review as a top franchise for veterans, piloted the new incentive program last fall, granting franchise fee waivers for veterans Catrice morris, U.S. Army Senior Human Resources Sgt. Morris, who served in the United States and Iraq, opened a Home franchise instead of Smithfield, North Carolina, and currently provides care to the elderly in her community. His inspiration convinced Home Rather that this career initiative would be a great offer for other entrepreneurial-minded veterans.

“My military career has given me the opportunity to give back to my country, and I have found that continuing this service commitment with Home instead is very rewarding,” said Morris. “I am delighted with the opportunity this program has created to help me start my own business and serve seniors in the Smithfield community.”

To be eligible for Service mission Incentive program, veteran applicants must be willing to relocate to a market where a Home Rather franchise is available. Applicants should have a track record of success as managers and leaders of people. Successful applicants will also have a servant’s heart eager to build a business that gives back to the communities it serves.

In addition to the new Mission to Service program, Home Rather offers veterans opportunities to acquire a franchise through the VetFran program, a voluntary effort by member companies of the International Franchise Association (IFA) to encourage franchise ownership in offering financial incentives to honorably released veterans. Home Instead is proud to be a 5 Star Franchisor of the VetFran community, offering a 20% reduction on the initial franchise fee to qualified military personnel who are approved and start a franchise from scratch. Additional information on VetFran incentives is available here.

Founded in 1994 in Omaha, Nebraska, the house instead® The franchise network provides personalized care, support and education to improve the lives of aging adults and their families. Today, the network is the world’s leading provider of home care services for the elderly, with more than 1,200 independent franchises providing more than 90 million hours of care per year. United States and 14 other countries. Local home offices employ around 90,000 caregiversSM around the world who provide basic support services that allow older people to live safely and comfortably in their own homes for as long as possible. Home franchise owners instead partner with customers and their family members to meet varied individual needs. Services span the continuum of care – from personal care to specialist care for Alzheimer’s disease and palliative care support. Training and support resources for caregivers are also available. Visit HomeInstead.com. Connect with us on Facebook and Twitter.

SOURCE At home instead

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