Intuit QuickBooks enters the digital marketplace

Familiar tools are appearing in new places as software vendors roll out features aimed at helping small and medium-sized businesses overcome automation barriers quickly and affordably.

One of the latest entries could bet heavily on name recognition as it moves from the back-office mainstay to the integrated software-as-a-service (SaaS) platform. Intuit’s QuickBooks is likely familiar to anyone who’s ever balanced a ledger in a small business, and its latest offering, Trada, takes direct aim at a segment of a market that’s been notoriously slow to digitize: wholesale.

“We know that product-focused companies face challenges and opportunities to discover customers and grow their businesses,” said Shilpa Reddy, vice president, QuickBooks commerce at Intuit in a company blog post. “Trada by QuickBooks simplifies the customer and product discovery experience for retailers and wholesalers. It also automates order placement and provides rich business insights for growth. »

Platforms such as Trada play an important role in helping resource-constrained SMBs adopt payment digitization and automation practices with SaaS solutions.

Trada is the latest offering from an independent software company aimed at bringing a metaphor popularized by consumer giants like Amazon into the B2B world. It uses a marketplace model – where buyers and sellers meet online to do business. Intuit/QuickBooks can power payment and credit and integrate directly into the enterprise resource planning (ERP) system, giving users visibility into bank balances and flows and business health, all of which are valuable credit underwriting data.

The new marketplace is specifically designed to connect US and Australian independent buyers and sellers while helping them navigate the complexities of e-commerce, find new customers and grow their businesses, according to the post.

Out of the box, out of the box

Trada is designed as a tool for SMB sellers to grow their business through customer acquisition and transform their digital journey to automate ordering and payment processing. The functionality includes automated marketing, order processing and payment. Sellers only confirm and ship resulting orders.

According to the company, Trada provides “rich insight reports that give small sellers access to data traditionally reserved for larger brands.” This includes wholesale data to help run their business. Arguably, the company has more perfect insights than a typical e-commerce platform like Amazon, Shopify, or PayPal because it sees all streams, not just those moving through its network.

See also: Transcard integrates SMART Hub with QuickBooks Online to streamline SMB payments

Trada also promises vetted buyers to sellers.

On the front-end, Trada advertises a simplified storefront setup. Sellers simply share their product catalog. QuickBooks takes care of the rest

Promise of Benefits for Buyers

Shoppers at SMB retailers have access to what the company calls “unique product filters that allow retailers to organize inventory in accordance with their brand values.” Retailers can use selection criteria, such as handmade and/or eco-friendliness.

Retail buyers also benefit from an organized market with a wide selection of products at wholesale prices, with free delivery, by post. Likewise, the benefits of the seller community include free membership, unique storefront, vetted buyers, and. And for small businesses using QuickBooks Online, they can easily access and sign up for Trada by QuickBooks with their QuickBooks single sign-on credentials.

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